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Tweet It Into Existence
You have to Tweet it to believe it.
Twitter is a platform to share your daily thoughts and manifest your dreams—Tweet It Into Existence proves it. This global campaign featured Tweets from celebrities who manifested their current careers. TIIE went beyond digital; we took it to major cities across the United States with grand out-of-home billboards displaying each Tweet.
My role included Tweet sourcing for the entire campaign, providing copy for the rollout, and launching the Threads from @Twitter and @TwitterMusic.
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