7 Days of Beyoncé

7 Days of Beyoncé was a celebratory editorial activation leading up to the release of Act I - Renaissance. We highlighted every solo Beyoncé album, resurfaced fan Tweets about the albums, created a hashmoji for BeyHive, worked with Parkwood and Tidal to amplify a fan-led Spaces the day of the release, etc. Beyoncé's universal impact is so grand that her name and Renaissance Trends daily on platform. We proudly would have celebrated Beyoncé 70 days before the release if we could have.